SPAM RETURNS THE FAVOR, OFFICIAL MONTY PYTHON FLAVOR OF SPAM TO BE INTRODUCED
excerpt from press release (30 November 2004) [thanks to Jackie Green of Boneau / Bryan-Brown Promotions]
Tuesday, 7 December 2004
Hormel is introducing a limited edition flavor called SPAM Golden Honey Grail, featuring Monty Python's SPAMALOT collector's edition packaging
Broadway-bound MONTY PYTHON’S SPAMALOT, a new musical lovingly ripped off from the motion picture “Monty Python and the Holy Grail,” is being honored by Hormel Foods with the introduction of a limited edition flavor, SPAM™ golden honey grail in a “SPAMALOT collector’s edition” can. “SPAM® is the holy grail of canned meats,” says Eric Idle, Python alum and the show’s lyricist and book writer. “We’re thrilled to dine on SPAM™ golden honey grail at the round table of SPAMALOT.”
“SPAM® products have been spoofed by the Monty Python comedy team for decades,” said Nick Meyer, senior product manager, Hormel Foods. “The brand is beloved by many, so we are pleased to offer this special collector’s edition can and SPAM™ golden honey grail to consumers.”
The SPAM™ golden honey grail will be available, in limited quantities as of February 2005 at select New York City retailers, including Broadway merchandise stores and the Shubert Theatre merchandise kiosks. The can features SPAMALOT graphics and characters from the new musical and instructions in “SPAMALOT-ese” on how to “cooketh” SPAM®.
SPAM™ golden honey grail was made available to the first 100 fans in line at the official opening of New York’s Shubert Theatre box office on Monday, Dec. 6, 2004.